FOUR MAIN RETAILERS - IN TOTAL
MAJOR SUPERMARKETS SAW INCREASE
OF ORGANIC FOOD SALES FROM
TOTAL SALES OF ORGANIC FOOD
ORGANIC FOOD SALES IS EXPECTED TO REACH €4.9 BILLION BY 2025 - 15% MARKETSHARE
RETAIL SALES IN 2015 INCREASED BY 40%
Online food trade was worth €451 million in 2015.
Organic online sales reached €54 million in 2015
Expected revenue in 2016 is €43 million.
Sales of organic has a 16% share of all sales
Current market leader.
€77 million revenue in 2015.
Sales of organic has a 22% share of all sales in 2014
Strategy put in place to be the largest online retailer by 2017
Online food sales in Sweden increased with 40% in 2015.
Organic market share: 10-15% for 2015