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Course Art in Non-Traditional Spaces

published by corpart

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A Course on Creating and Managing Art Collections for Non-Traditional Spaces
Art in the Workplace
Now Being Developed:
  Understanding  the advantages of art in non-traditional spaces  is essential for : Galleries and art advisors with corporate client services programs    Artists in all media that want to  expand their opportunities for commissions and selling their artworks Corporate curators who have migrated from the museum or academic world, or recent students        Business leaders that want to enhance the reputation of their companies.
Who will Benefit ?
Why the Course is Important
The world is changing rapidly and ways of creating, collecting and  displaying art have changed as well Art has become an essential aspect  in many types of projects and spaces Art can be used as a social connector in the workplace and can forge links with the community Art can be used to enhance a company’s image The need to know how to protect your art and intellectual property has become important, and the course includes the latest information  about the new copyright laws, commission agreements, licensing arrangements, and many other areas.
What It Covers
Module 1
Why companies collect art How are corporate collections different from other kinds of collections Benefits and advantages of an art collection in a business environment. The impact of art in the workplace  Why an art collection is good for business
Module 2
A brief history of using art in the workplace Legal Structures:   corporations, foundations, trusts, partnerships,  sole propriatorships, non-profit organizations.   Vulnerablity  to changes in administration or management personnel, downturns in the economy, changing nature of business goals, mergers, unexpected business challenges, ....     Protecting the collection from dispersal, and ways to ensure that the programs make it invaluable to the company.   Donations, long-term loans
Module 3
What are the tax or financial advantages to a corporate art collection ? Copyright laws and artists Insuring the collection
Module 4 Part 1
Selecting and acquiring art for a workplace environment   Subject matter considering the impact on clients, visitors, employees, Risks to artwork, fragility, suitable media. Different buying patterns around the world  
Buying at auctions Commissioning art Buying from galleries Buying directly from the artist or creator Art Fairs and art competitions  Art Advisors Museum Advisory Services or Bank Advisory Services
Module 4 Part 2 Sources
Inventories  and photographing Storage    who has access,   conditions Displaying and hanging     organizing  selection and placement   - centralized or employee selection ?     challenges of displaying in a work environment     rotation and tracking movement     framing – uv filtering, etc. Visitors options:   accessible to walk in public, by appointment only, special days, dates, or times;  in-house galleries
Module 5
Caring for an art collection in an office environment)
Module 6
Art clubs, staff tours, workshops Education programs for the staff Communication through intranet or other technologies Labeling solutions and in-house brochures Loaning art works from the collection Creating exhibitions in special public spaces or creating a gallery on corporate campus Sponsoring corporate museums – usually through foundations
Using the Collection Internally
Module 7
Using the Collection Externally
Organizing exhibitions to travel Community programs Sponsorship or co-productions with museums or other organizations Creating art centers.
Module 8
Considering the future.  Summary and bringing everything together Reflections on the future and how the nature and responsibilities of corporate collections are evolving . Creating and maintaining innovative practices in a constantly changing environment . Growth of different types of business collections – eg in law firms, hotels, airports, hospitals, transit networks
When ?
Go to the following webpage :   www.corporateartbrief.com/?page_id=530   Payment is collected through Paypal.  For the pilot course, the  70% discount price is $275 rather than  $ 900  that we anticipate for the later course. All the interviews, sample forms, texts and documents are included in the course, and a bonus free copy of the International Directory of Corporate Art Collections (a $115 .
Now.      For this pilot project, the first module will be sent on June 10, and the others will follow at 2-3-week intervals.  
How  ?
How is the Course Presented ?
Language:  English.   8 course modules as described above Online - course materials available for downloads from password protected site Students can take the course from anywhere in the world Forum for the exchange of ideas and questions among students, moderated by instructor, Shirley Reiff Howarth Resource materials provided will include samples of legal forms such as commission agreements, texts of interviews, bibliographies for additional reading . .