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How to know if your audience will love your website

published by Zoe Howard

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HOW TO KNOW IF YOUR AUDIENCE WILL LOVE YOUR WEBSITE
and what to do if they don't
by Zoƫ Howard
create personas
work out who your customers are
according to their persona
list their top likes
score their likes (A)
in terms of importance to them
review your website
content and function
score the website (B)
according to how well it meets your persona's top likes
divide B by A
and you've got your performance score for each like
your performance score to highlight low scores (below 0.5)
colour code
low scoring areas for more development (i.e. more content, better design etc)
happy customers =
more clicks!
prioritise
brought to you by :
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Caxton Communications
free
downloads
With these free downloads you can: create personas to help you get to know your customers; and use the personas you have created to follow my simple process to evaluate your website through their eyes.
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