Below you'll find descriptions of the work I'll ask you to complete for this course, along with a visual representation of how it all fits together.
You'll create professional-level, thoughtful documents and also have opportunities to experiment with composing digital social media and explore areas of interest in your field.
Semester-long projects supplemented by critical, creative composition.
What is a Strategy
Pers. v Prof. v Org.
Rhet. Sit. / Audience
History & Context
Images + Text
Social Media Policies
Building a Digital Portfolio
Social Advocacy and
Nonprofits on Social Media
Shields Ch 7
Blanchard Ch 14
Blanchard Ch 15
Blanchard Ch 7
Humphreys Ch 13
Shields Ch 10
Shields Ch 8
Blanchard Ch 12
Humphreys Ch 6
Blanchard Ch 2
Marwick Ch 4
Humphreys Ch 3
Shields Ch 2
Marwick Ch 1
Humphreys Ch 7
Humphreys Ch 8
Smith Ch 11
Craft Packet PDF
Humphreys Ch 5
Shields Ch 5
Humphreys Ch 12
Humphreys Ch 9
Humphreys Ch 11
Humphreys Ch 10
Shields Ch 6
Humphreys Ch 4
Blanchard Ch 3
You'll actively participate within a network your peers & professionals
You'll present your findings from the Platform Project to others
You'll create a social media strategy as a class to realize the event
Make sure to save this date now
Thursday, March 16. Time TBD, ASAP.
Our class blog is the public-facing digital writing element of our course.
Here, you'll use the assigned readings as points of departure for considering your own ideas about a given topic.
You will complete two blog entries over the course of the semester.
Because Web 2.0 is all about leveling the playing field between producers and consumers (and engendering feedback), you will read and regularly comment on your peers' blog posts.
This is also an exercise in academic and professional dialogue, and a way to locate interest to drive in-class discussions.
In the case study, you'll complete a careful investigation of an individual or organization's social media use, including voice, writing style and craft, engagement, and tactics, across multiple platforms.
A fascinating project in itself, the work you complete here will inform your strategy as well.
We will do several brief writing and exploratory assignments over the semester, both in-class and as homework.
Your goal here is to explore and experiment, to ask questions and try new things.
I hope you might even have #fun.
We have a lot of reading to do for this class, as it spans many disciplines and topics.
Two main course texts, one more academic and one more business-oriented, will be supplemented frequently by other materials.
Make sure to read actively.