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Professional Uses of Social Media Syllabus

published by Sarah Leavens

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PROFESSIONAL USES OF SOCIAL MEDIA
SEMESTER OVERVIEW: COURSE SCHEDULE AND ASSIGNMENTS
Below you'll find descriptions of the work I'll ask you to complete for this course, along with a visual representation of how it all fits together. You'll create professional-level, thoughtful documents and also have opportunities to experiment with composing digital social media and explore areas of interest in your field.
Semester-long projects supplemented by critical, creative composition.
STRATEGY
This semester-long project is designed to encompass all of the material from the course. You'll decide on your project in the beginning of the semester and work on it throughout, adding to it as we discuss new topics and approaches. In the end, you'll have a professional document describing your individual or organization's digital persona/brand and voice, social media goals, and rhetorical situation and audience; this strategy will lay out an action plan for use of your own content on 3+ platforms to achieve your goals and measure the value of your work.
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TOPICS
READINGS
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Strategy
Platform Project
Self-Metrics HW
Blog Reading Summary HW
Immersion Project HW
Linked-In Draft HW
Case Study
Storytelling 2.0
Blog
Djgital Portfolio
PROJECTS
Introduction Definitions
What is a Strategy Autodidacticism Media Ecology
Pers. v Prof. v Org. Strategy Persona/Brand/Voice Blogging
Rhet. Sit. / Audience Voice II History & Context
Platform Mini-Presents Representation Storytelling Affordances
Content UGC Images + Text Networks
Content Scheduling Evaluation/Analytics Revising/Workshop
Practice Presentations Analytics Review Strategy Review
NO CLASS SPRING BREAK
Social Media Policies SYMPOSIUM
Symposium debrief Strategy check-in Building a Digital Portfolio
Social Advocacy and Nonprofits on Social Media LinkedIn
Strategy workshop LinkedIn workshop
Customer Service Engagement Wrap-up & Looking forward
Finals due
Shields Ch 7 Blanchard Ch 14 Blanchard Ch 15
None
Blanchard Ch 7 Policy examples
TBD
Humphreys Ch 13 Shields Ch 10
Black Mirror S3E1
Shields Ch 8 Blanchard Ch 12
None
None
Pew stats Blanchard Ch 1
Humphreys Ch 6 Blanchard Ch 2 Marwick Ch 4 Agre essay
Humphreys Ch 3 Shields Ch 2 Blog examples Marwick Ch 1
Humphreys Ch 7 Humphreys Ch 8 Howell Podcast Smith Ch 11 Craft Packet PDF
Humphreys Ch 5 Shields Ch 5 Humphreys Ch 12 Humphreys Ch 9
Gladwell excerpts Humphreys Ch 11 Humphreys Ch 10
Shields Ch 6 Humphreys Ch 4 Blanchard Ch 3 Rubin article
Idea Spread Marketing Platforms Jigsaw
PLATFORM PROJECT
This project places you in a team to study one of the major social media platforms in great detail; as an end, you’ll share your findings with the rest of the class and the public so that we all become more knowledgeable of the major platforms and their best professional uses. This project is designed to link into multiple class topics as the course proceeds, and because it is a significant undertaking with a public presentation outcome, you’ll complete four different steps to accomplish the whole.
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SOCIAL MEDIA SYMPOSIUM
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You'll actively participate within a network your peers & professionals
You'll present your findings from the Platform Project to others
You'll create a social media strategy as a class to realize the event
Make sure to save this date now
!
Thursday, March 16. Time TBD, ASAP.
BLOG > weblog > we blog
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Our class blog is the public-facing digital writing element of our course. Here, you'll use the assigned readings as points of departure for considering your own ideas about a given topic. You will complete two blog entries over the course of the semester.
Because Web 2.0 is all about leveling the playing field between producers and consumers (and engendering feedback), you will read and regularly comment on your peers' blog posts. This is also an exercise in academic and professional dialogue, and a way to locate interest to drive in-class discussions.
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In the case study, you'll complete a careful investigation of an individual or organization's social media use, including voice, writing style and craft, engagement, and tactics, across multiple platforms. A fascinating project in itself, the work you complete here will inform your strategy as well.
CASE STUDY
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In the last few weeks of class, you will build a digital portfolio online to showcase your work. This is your opportunity to revise and polish your work from the course and present it in a way you're proud to call your digital footprint.   As you prepare to graduate, you’ll be compiling a professional portfolio, and many of the pieces (or the entirety) of this portfolio should be of excellent use for that purpose as well.
DIGITAL PORTFOLIO
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In this assignment you'll get to flex your creative muscles to craft a compelling story related to your organization or cause. You will maximize the affordances of digital, social media writing to tell your story and pair text with images effectively. Remember, in a digital social world, it's stories that connect us...and you're the one writing.
STORYTELLING 2.0
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HOMEWORK & READING
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We will do several brief writing and exploratory assignments over the semester, both in-class and as homework. Your goal here is to explore and experiment, to ask questions and try new things. I hope you might even have #fun.
We have a lot of reading to do for this class, as it spans many disciplines and topics. Two main course texts, one more academic and one more business-oriented, will be supplemented frequently by other materials. Make sure to read actively.