More than 70% of the world's largest 2,000 companies are expected to have deployed at least one gamification application by year end 2014 (Gartner).
The overall market for gamification tools, services, and applications is projected to be $5.5 billion by 2018 (M2 Research).
Vendors claim that gamification can lead to a 100% to 150% increase in engagement including unique views, page views, community activities, and time on site (M2 Research).
63% of American adults agree that making everyday activities more like a game would make them more fun and rewarding (JW Intelligence).
Over 2/3rds of employers consider gamification an effective strategy for encouraging their employees to improve their health (Buck Consultants).