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You are already missing 200 million potential customers

published by albertpalacci

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You are already missing 200 million potential customers
USERS:
Mobile Sharing:
World in photos:
World Brands
Over 180 million monthly active users
59% of the top world brands are now on instagram
55 million photos shared everyday
16 billion photos shared everyday
The fastest growing social site globally
25% of fortune 500 brands are on instagram
Instagram
Instagram Interactions
58 times more interactions than Facebook
Facebook
0.1% or less brand interaction rate
Instagram
4.21% brand interaction rate 
58 times more engagement per follower than Facebook
Top Hashtags
#Love
#Instagood
#Me
#Tbt
#Follow
572,213,334 photos
248,601,331 photos
215,557,816 photos
216,694,008 photos
262,773,671 photos
Top Brands on Instagram
Nike
Starbucks
Adidas Originals
NBA
Victoria's Secret
GoPro
4,763,774 Account Followers
2,626,860 Account Followers
2,020,471 Account Followers
2,761,342 Account Followers
4,619,627 Account Followers
2,243,949 Account Followers
Instagram Direct
Pros
Cons
Add filters to photos or videos. Send text and/or video messages. Send group messages. Send existing photos and videos from the camera roll.  
Can’t message people outside of Instagram. No stop motion video like Vine. Photos must be cropped as square. Group messages limited to 15 people.    
Advertising
57% of US adult Instagram users visit the site at least once per day, and 35% do so multiple times per day
32M Americans used the Instagram mobile app each month in 2013, up 66% from 2012
Brands with Instagram accounts share an average of 98% of the photos they post to the site to Facebook, and 59% to Twitter
59% of brands have presences on Instagram, up 9% from Q4 2012
8,500 photos are liked on Instagram per second
User Information
18-29 years old
30-49 years old
50-64 years old
18%
37%
6%
ADVICE
Share your Instagram Pics on Other Social Networks
Use Relevant Hashtags
Show New Uses for Your Products
Host an Instagram Contest
FOR MORE INFO, VISIT:
www.albertpalacci.org
A PROJECT BY: Albert Palacci - https://twitter.com/apalacci
DESIGNED BY:
Sources:http://www.marketingpilgrim.com/2013/10/infographic-instagram-marketing-by-the-numbers.html http://blog.getchute.com/insights-outlook/10-facts-you-need-to-know-about-instagram-marketing/ http://jennstrends.com/instagram-statistics-for-2014/ http://www.hashtagig.com/top-hashtags-on-instagram.php http://list.totems.co/  http://www.thedrum.com/news/2014/04/30/instagram-blows-other-social-networks-away-when-it-comes-engagement-delivering-58  http://mashable.com/2014/04/04/social-network-messaging-vine/ http://www.factbrowser.com/tags/instagram/