These are the three words that most aptly describe ARC's journey in 2013. As the oldest grass-roots animal rights group in the country, we have seen our cultural relationship to our treatment of animals shift and go through many stages and we have been there, helping to shape and move this process forward.
2013 was a stand-out year in terms of our ability to reach a record number of people with our message and be received better than we ever have been before. We know we still have lots of work to do, but the strides we made this past year leave us hopeful that there is a light at the end of the tunnel. We know, from first-hand experience, that when people know better, they make better choices for animals. And when they choose better, they feel better about themselves and the world around them.