THE BACKGROUND TO LES BINET AND PETER FIELD'S LATEST RESEARCH 'MEDIA IN FOCUS'
Les Binet and Peter Field are widely regarded as sages of marketing effectiveness, their research eagerly anticipated by the marketing community. Their new report, 'Media in Focus' is the first chapter in a series of papers called 'Marketing Effectiveness in the Digital Era'.
It will be available to buy from 14 June 2017
'Media in Focus' updates the findings of two previous papers (links below) in the context of the growth of online media channels.