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One Bite at a Time: MicroContent

published by rachelPikto

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One bite at a time
6 WAYS TO MAKE YOUR READERS FALL IN LOVE WITH YOU
What is MICROCONTENT?
meaningful for quick digestion
compelling & attention grabbing
crisp for short attention spans
attractively tantalising
Microcontent is bite-sized content that is optimised for social media channels and distribution.
Definition
Key Components
Interesting and meaningful microcontent captures consumer attention.
Compelling
Stand Alone
Crisp & Concise
Significant reduction in consumer attention spans
Consumer Attention Spans (s)
2000
2013
Why Does Microcontent Matter?
new blog posts published WordPress
1,310,000
tweets on Twitter
422 million
200 million
Facebook status updates
50,400
hours of video uploaded to YouTube
40 million
photos posted to Instagram 
Tremendous numbers of posts and updates daily
Mobile Devices gaining Popularity
now number
phones globally are
of all consumers have used their mobile devices to     access the Web in the last
173 million
60%
54%
of all 
smartphones
7days
Mobile subscriptions
Globally,
HOW To Go Micro
Go Micro Tip #1:
Summarise your 1,000-word article into 140 characters - or less.
Go Micro Tip #2:
Use compelling copy for impact.
Go Micro Tip #3:
Deliver quick hacking tips - like this!
Go Micro Tip #4:
Use 6-second Vine clips.
Go Micro Tip #5:
Share standout facts in single-block infographics.
Go Micro Tip #6:
Use images - they speak a thousand words.
Have You Come Across These Recently?
Here are some great examples of Microcontent
Image courtesy of  http://www.pleated-jeans.com/2012/06/05/18-infuriatingly-awful-popsicle-stick-jokes/
Images from  http://snapplebottlecaps.tumblr.com/
Remember these from your childhood? Or last week? They are real life examples of MicroContent made to entertain!
Popsicle Stick Jokes and Snapple Cap Facts
Source: Twitter Data @twitterdata
Images from  BBC https://twitter.com/hashtag/bbcgofigure?src=hash
TWITTER and the BBC
BBC and TwitterData have taken to Social Media sharing thought provoking statistics. They are to the point, simple and sharable.
6 Second VINE Videos
See how Toyota and Asos use Vine to share 6 second fun videos.
A Marketer's Guide to Micro-Content, Visually wordpress.com/stats blog.twitter.com thesocialskinny.com washingtonpost.com wearesocial.net/ gigaom.com sip-trunking.tmcnet.com en.wikipedia.org
Sources:
Shuan Thing
Infographic: How to make micro-content increase your click-through rate
Infographic