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The Fashion Cycle Infogram

published by Kim MacKay

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The Fashion Cycle
in simple terms
Defining:
01
Fashion cycle refers to the growth in popularity, wide popularity, and then final decline of acceptance of a style.  Often presented in a bell-shaped curve.
Culmination 
Decline 
Designer
Bridge
Better
Moderate
Budget
stages
time
sales
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Innovation 
Let's Break It Down
02
Innovators in fashion purchase original design from the leading fashion designer. 
What IS this 
cycle?
Introduction
Rise
Acceleration
$
Original design (or adaptation) is purchased by an increasing number of customers.
Followers of fashion purchase similar designs in department stores at better prices.
Mass Acceptance
Decline
Obsolescence
Followers of fashion purchase similarly styled designs at mass merchants.
Although consumers may still be wearing, they won't pay full price and expect a discount.
Consumers no longer wish to purchase and you may only find at thrift stores and garage sales.
03
Product expertise
Short-Run Fashions take shorter to complete their fashion cycle and may end short than expected or abruptly. 
Breaks in the cycle can be simply from weather changes. Too much rain or not enough? Heat waves or cold snaps?
Down turns in the economy, natural disasters, mass unemployment, and war are a few events that break the cycle.
Long-Run Fashions take longer to complete their fashion cycle and continue for a few seasons. 
Is the cycle predictable?
Is the cycle guaranteed?
Nope!
Absoltely Not!
Uh-uh!
Infogram   by   www.themackayway.com    2018
Which part of the cycle do YOU fall upon?