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2151 people* participated in the Races
Participants by Age
Participants by Race
Post Event Report
Participants by Gender
race registration data
Participants by Location
62.6% of IL = Oak Park/River Forest residents
(*approximately 4000 total participants and spectators attended the Races)
How did you hear about Frank Lloyd Wright Races?
What motivated you to sign up for the Races?
self reported post event survey data
* top results include, but are not limited to Google Search, Fleet Feet Newsletter, Running Websites
(option to select more than 1 response)
What was your overall experiecne at the Frank Lloyd Wright Races?
Do you plan to participate again in the future?
Have you participated in the Frank Lloyd Wright Races in the past?
Harmony Health Plan
2018 Supporter Trader Joe's
Park District of Oak Park's Program Guide is distributed to all 25,000 Oak Park Residents
release date: 1st weekend in May
release date: 4th weekend in July
4 pre-race banners were displayed throughout the community (June - October).
1 thank-you sponsor banner was displayed at the Races and displayed post-race at Ridgeland Common
(10/22/18 - 11/5/18).
5000 postcards distributed to local running stores in Chicagloland area, at community events, and to local businesses (June - October)
1000 11x17 flyers displayed at all Park District of Oak Park facilities, parks, and distributed to local businesses
(June - October)
Wednesday Journal Ads
A total of 15 weekly ads were placed in the Wednesday Journal (6/1/18 - 10/15/18)
4000 total race participants and spectators
Race Day On-Site Signage
1604 people LIKE Frank Lloyd Wright Races Facebook page
70+ posts January 2018 - October 2018
Frank Lloyd Wright Races email blasts consistently met or exceeded industry open and click through rates.
Click on an icon to view the eblast
"I love this race! Beautiful course, well organized, great to have the school to go into pre and post race, great post race food and vendors. Well done. Thanks!"
"Coming up for this is a family tradition and we absolutely love the race and how amazing the town is! Will run for architecture"
"...love the t-shirts"
"Volunteers are great/helpful"
"The addition of signs marking the Frank Lloyd Wright houses (were) a welcome new race feature"
What participants are saying about the Races
"starting the race at 8am in late October is a real challenge..."
"clearer course markings. More water"
"Bring back the cotton t-shirts"
"medals for everyone"
"make sure everyone has a race photo"
"Mark the Frank Lloyd homes through the track so they are noticed while running"
"start line not organized by pace"
"Go to performance t-shirt and bring back the pancakes"
...and there are always suggestions for improvements