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How did you integrate technologies-software, hardware and online- in this product?
RESEARCH & PLANNING- MUSIC VIDEO
Using YouGov to evaluate the target audience for Kodaline.
From YouGov we were able to view similar artist our audience would be fans of- because of this we could gather multiple examples of how Indie Pop stars images should be represented. For example we found from YouGov that our target audience were mainly Liberal and therefore appreciated equal opportunity, so we made our star independent and "average" in the performance.
With VoiceThread we recorded ourselves making a genre analysis. The idea was: if we know the repertoire of elements we can use them as a blueprint and provide the audience with predictable pleasure in both the narrative and performance of the music video. So VoiceThread was apart of our planning, inspiration and organisation. Specifically through this research we decided to focus more on the theme of heartbreak and reminiscing- giving our star a sombre, youthful star image.
On YouTube we reviewed professional music videos to gather inspiration. Specifically we watched Justin Biebers' "What Do You Mean?" lyric video. This video combined drawn on animation with video of dancing and movement. The narrative of video was enigmatic but enhanced by the drawing on screen- we have tried to replicate this in our own music video.
We filmed our music video using DSLR cameras- The camera allowed us to play around with focus, zooming and aperture- which increased the pace and visual interest of the music video.
We used tripods for static shots and the shoulder mount for more active shots, during the performance the shoulder mount shots made the video feel more interactive, personal and added in pace, as our star advanced towards the camera.
PRODUCTION- MUSIC VIDEO
POST PRODUCTION-MUSIC VIDEO
Using Youtube to collect peer feedback, meant that information is available any time and I can review several comments withs suggestions at once, and make changes accordingly. For example the comment section suggested the lip-syncing could be more precise in the performance, so we revisited the edit and adjust the clips.
Adobe After Effects was essential in creating our animations and overall hand-drawn effect. The Brush Tool we used with a drawing pad and frame by frame we drew on shapes and lines- this enhanced our narrative, visual effect and creative star image.
ADOBE AFTER EFFECTS
This software allowed us to edit together the clips which we had filmed. With changes in pace with the cutting speed, the ability to introduce slow-motion in the narrative, interesting transitions and colour correction. An example of this is the end of music video when we incorporated slow-motion and slowed the cutting pace.
RESEARCH & PLANNING- DIGIPAK
Google allowed us to research Indie Pop conventions featured in a vast aray of professional, pre-existing media texts and gather inspiration and ideas for our own. These Digipak Google image results gave us ideas on framing, backdrops, lighting and filters (all effecting star image)- specifically the inclusion of a artistic rendition Indie Pop star's face on the cover is conventional, which we included.
Pinterest (along with the Google images) helped us create a mood board for our Indie pop Genre and examine/plan use of effects, and imagery in Digipaks. We discovered nature was a convention in Indie Pop DigiPaks, so we included this centrally, in the form of our mountain motif.
In Photoshop we were able to enhance the colours. Specifically we used this to intensify the colours of our physically painted watercolour circle. We increased saturation and vibrance made the art more conventional for the Indie Pop Genre. Photoshop also gave us access to artistic filters and other image controls- such as brushes and filters. We applied an orange, warm toned filter to the photograph of our star would have more playful representation.
Using Indesign we outlined an image of our star, and inverted the fill to create an interesting, artistic impression for the front cover. This gave the audience the understanding our star image is creative and conventional to our Indie Pop genre research.
RESEARCH & PLANNING- WEBPAGE
Using Screencastify we analysed a pre-existing artist website Death Cab For A Cutie. This online extension allowed use to discuss together and record in particular elements we were referring to. This analysis inspired us to have a conventional menu at the top of the page, so the website is easier to navigate.
Our teacher provided us with important feedback for our Digipak which resulted in changes to make our work more conventional and aesthetically pleasing, and convey genre more effectively. An example of this is her suggestion we continue the colour scheme of "mustard yellow into the inside panels- and the changed fonts, to have a more organised and legible.
DSLR CAMERAS & Lighting / flash photography equipment
We experimented with placing plastic sheets of paper in front of the lighting to create a colourful photograph, and set up the flash to capture a variation of images to fill our website and create a playful, yet deep star image- appropriate for the Indie Pop genre.
This is the main platform we used to produce our website, collating all of our knowledge of website conventions, our images and design skills to produce the site. Wix allowed us to insert animations for the elements to appear, we used these sparingly- but it worked perfectly for the feather images, as it looked like they were falling. They served as a consistent, quirky house-style, and related to our genre.
Piktochart is a clear and easy-to-us online tool I used to layout the progression of my work. Reflecting on the technologies online, software and hardware I have become accustomed to.
Creative Critical Reflection