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Media Key

Media key is one of the leading and unique Australian PR firm

PR Campaign Results

This massive PR campaign was simply designed to dominate media exposure for The Salvation Army’s huge annual fundraiser. The model Media Key has created provides multi-layers of media exposure and phenomenal value.

The coverage generated was independently analysed by MediaScape (Australia’s biggest independent media valuation service) as worth $15.6 million. The television coverage alone was worth $12.7 million.

TV Coverage Generated

Numerous TV media campaigns created and carried out by Media Key have generated over $7 million worth of media exposure. Some have generated as much as $15.6 million worth of coverage (much of this coverage is television pieces created by Media Key).

On this page you can see an overall video presentation about Media Key and our work with TV media coverage.
On top of this please feel free to click on any of the video montages to see coverage the Media Key team has generated for clients in recent times.

Projects Worked On

Many different PR projects for Myer including

  • The launch of the Myer Sydney City Store

  • Media Key was the main PR firm working on the project

  • The launch of Microsoft’s Xbox in Sydney & Melbourne

  • The launch of Nintendo Gamecube

  • The launch of Sony Playstation 2

  • A campaign for Melbourne Fashion Week

  • A campaign to promote the Princess Diana Tribute CD

  • Numerous campaigns for the Myer Christmas Windows

  • Numerous Public Relations campaigns for “The Spirit of Christmas” Charity CD

  • A PR campaign for the Myer Stocktake Sale

  • A campaign for the visit of supermodel Kylie Bax.

How to Get ready to talk with media?

Accordingly you need to decide how you plan to react when you get the hardest possible questions. download (1) - CopyIn theory you should know which are the hardest questions.  If you are not entirely sure, get a small group of people together and go through this. In preparation for all interviews, know what sort of audience you are talking to and what they read or what their demographic is.  How old is this audience?  How do you think they might like to be talked to?  Consider all of this.

Contact Us

Phone: (03) 9769 6488 Mobile: 0409 420 112 [email protected]

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