SMB Perspectives on Mobile

2015 Small Business

78% of SMBs do not have a mobile solution

33% of SMBs believe mobile is critically important

is your biz mobile?

Endurance International Group surveyed 909 of its small business customers to understand how they view the mobile market.

Perspectives on Mobile

50% of SMBs don't know how to build a mobile app

MOST SMALL BUSINESS ES DO NOT HAVE A MOBILE APP

Yes - 22%

Do you have a mobile solution or an app for your business?

No - 78%

No - 29%

Yes - 71%

a MAJORITY OF SMALL BUSINESSES BELIEVE THAT HAVING A MOBILE SOLUTION OR AN APP WOULD POSITIVELY IMPACT THEIR BUSINESS

Do you feel that having a mobile solution or an app would positively impact your business?

I don't know how to build a mobile app - 50%

I'm too busy running my business and can't maintain a mobile app - 23%

I'm worried about security risks associated with having a mobile app - 5%

It's just too expensive to develop a mobile app - 22%

lack of EXPERTISE, TIME, AND resources ARE THE biggest PERCEIVED BARRIERS

What is the biggest barrier to creating a mobile solution or an app for your business?

We don't have a mobile presence - 50%

Reaching a new, younger demographic - 37%

Mobile challenges

Competitors are optimized for mobile and we are not - 22%

We are not keeping up with rapid technological advances to grow our business - 26%

We are not effective in communicating our products or services on mobile devices 33%

Potential customers outside of our immediate region have trouble discovering us - 31%

Enabling mobile sales requires too much time and resources 37%

major challenges include a current lack of mobile presence and not enough time and resources

Which three of the following are the most significant challenges your company faces in regards to mobile?

more than half of small businesses agree they must have a mobile presence to stay competitive

Somewhat agree - 38%

Strongly agree - 27%

Somewhat disagree - 17%

Strongly disagree - 18%

We must have a mobile presence in order to stay competitive.

SMALL BUSINESS owners ARE comfortable adopting new technologies once they become mainstream

Somewhat agree - 42%

Strongly agree - 45%

Strongly disagree - 5%

Somewhat disagree - 8%

I am comfortable adopting new technologies once they become mainstream.

Strongly disagree - 18%

Somewhat agree - 34%

Strongly agree - 21%

18%

28%

21%

34%

Somewhat disagree - 28%

over half of small businesses believe Mobile solutions are changing the nature of sales for their business

* Due to rounding, numbers may not add up to 100%.

Mobile solutions are fundamentally changing the nature of sales for my business.

NEARLY 2/3 OF SMALL BUSINESSES BELIEVE A mobile app wOULD help THeM sell more and engage better with THEIR customers

Somewhat agree 42%

Strongly agree 26%

Strongly disagree 13%

Somewhat disagree 18%

* Due to rounding, numbers may not add up to 100%.

Having a mobile app will help me sell more and engage better with my customers.

Device and platform compatibility - 59%

External social media integration - 38%

Mobile features

compatibility, ease of management, and easy customization are the most important features for small businesses

Video capabilities - 22%

Personalization and easy customization - 46%

Push notifications - 22%

Customer Relationship Management (CRM) integration - 32%

Ease of content authoring and Content Management System (CMS) integration - 47%

Which three features are most important to you when it comes to considering a mobile solution for your business?

over half of small businesses plan to make an investment in digital tools in 2015

Yes - 51%

No - 49%

Do you plan to make a financial investment in digital tools in 2015?

half of small businesses plan to invest in mobile solutions within the next year

In the next 6 months - 21%

6 months to 1 year - 29%

1-2 years from now - 22%

2-3 years from now - 7%

More than 3 years from now - 7%

Never - 16%

* Due to rounding, numbers may not add up to 100%.

When, if at all, do you anticipate your company will begin to invest in mobile solutions?

The "2015 Small Business Perspectives on Mobile" is an online survey issued to a subset of Endurance subscribers. The survey had a total of 909 respondents that participated from February 26 to March 4 2015. All rights reserved, Endurance International Group, 2015.