78% of SMBs do not have a mobile solution
33% of SMBs believe mobile is critically important
Endurance International Group surveyed 909 of its small business customers to understand how they view the mobile market.
50% of SMBs don't know how to build a mobile app
I don't know how to build a mobile app - 50%
I'm too busy running my business and can't maintain a mobile app - 23%
I'm worried about security risks associated with having a mobile app - 5%
It's just too expensive to develop a mobile app - 22%
lack of EXPERTISE, TIME, AND resources ARE THE biggest PERCEIVED BARRIERS
What is the biggest barrier to creating a mobile solution or an app for your business?
We don't have a mobile presence - 50%
Reaching a new, younger demographic - 37%
Competitors are optimized for mobile and we are not - 22%
We are not keeping up with rapid technological advances to grow our business - 26%
We are not effective in communicating our products or services on mobile devices
Potential customers outside of our immediate region have trouble discovering us - 31%
Enabling mobile sales requires too much time and resources
major challenges include a current lack of mobile presence and not enough time and resources
Which three of the following are the most significant challenges your company faces in regards to mobile?
Device and platform compatibility - 59%
External social media integration - 38%
compatibility, ease of management, and easy customization are the most important features for small businesses
Personalization and easy customization - 46%
Customer Relationship Management (CRM) integration - 32%
Ease of content authoring and Content Management System (CMS) integration - 47%
Which three features are most important to you when it comes to considering a mobile solution for your business?
half of small businesses plan to invest in mobile solutions within the next year
In the next 6 months - 21%
More than 3 years from now - 7%
* Due to rounding, numbers may not add up to 100%.
When, if at all, do you anticipate your company will begin to
invest in mobile solutions?