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Piktochart brainstorming preso

published by dalparke24

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How to get started with infographics
Everything you need to make your creative process more effective
by Dana Malstaff
Brainstorming
The most important part of your project!
Everything has value & ideas are everywhere if you are present enough to see them.
Be Open!
Brainstorming
The most important part of your project!
Don't try to be perfect right from the beginning.
Learn to jot things down!
Brainstorming
The most important part of your project!
Don’t take things at face value…
Always break it down!
Knowing Your Audience
What does your ideal client like, utilize or need?
Knowing Your Audience
What does your ideal client like, utilize or need?
What do they like to do in their spare time?
Knowing Your Audience
What does your ideal client like, utilize or need?
What do they like to do in their spare time?
What are they sharing or commenting about?
The 8 Types of
INFOGRAPHICS
Knowing the 8 types makes outlining your content that much easier.
Infographic Type 1
Provides all of the facts about 1 thing or topic
Subject Specific
a. Talks about benefits or risks b. Includes researched statistics c. Generally only includes validated and widely accepted recommendations d. Meant to be educational e. Is fact based
Subject Specific
Infographic Type 1
Infographic Type 1
Infographic Type 2
Tells the reader how to do something
How to
a. Usually has numbered instructions b. Walks the reader through a process c. The steps can be based on research or based on experience  
How to
Infographic Type 2
Infographic Type 2
Infographic Type 3
Gives the top 10 (number may vary) of something
Top #
a. Can be the top # by success b. Can be the top # by your recommendation c. Can be the top # of benefits or risks d. Can be a comparison list e. The list goes on and on
Top #
Infographic Type 3
Infographic Type 3
Infographic Type 4
An infographic that provides your recommendations
Recommendations
a. Can be based partly on fact, but also includes your personal insight b. Often times is masked by a How to, or other title, but always includes specific recommendations mixed with facts and quotes c. Can be a ‘guide’ or have numbers
Recommendations
Infographic Type 4
Infographic Type 4
Infographic Type 5
An infographic that covers a time sensitive subject
Time Sensitive
Time Sensitive
a. Can be just about anything that is relevant for a particular time. (ie. political, news, social, industry specific, product launch, etc. b. Is generally used to get a large number of views because if the increased searchability of the topic c. Need to consider large influx vs longevity of being relevant
Infographic Type 5
Infographic Type 5
Infographic Type 6
An infographic that walks the reader through a timeline
The History Of
a. Usually includes years b. Can walk through the life of a person, product, movement, event, etc. c. Is great to show how something has changed, grown, or affected us
The History Of
Infographic Type 6
Infographic Type 6
Infographic Type 7
An infographic that breaks down a process depending on our choices
Decision Tree
a. Include yes.no branches b. Are great to show the reader the consequences of certain decisions c. Can get complicated
Decision Tree
Infographic Type 7
Infographic Type 7
Infographic Type 8
An infographic that is all about a product, company or brand
Brand Specific
a. Similar to a subject specific b. Meant to help sell a product or promote a brand c. Usually includes statistics & comparisons d. Should utilize brand colors, fonts and feel, unless you are not the owner of the brand
Brand Specific
Infographic Type 8
Infographic Type 8
Not Just for Infographics
Not Just for Infographics
www.expandyourreach.club
DON'T FORGET
TO HAVE SOME FUN
Creativity is just intelligence having fun. - Albert Einstein