Where does the size of your LinkedIn network rank compare to the size of your other social networks? LinkedIn is an excellent platform for marketers because it helps us share our content with very large groups of interested people. It gives you a very large platform on which to build your brand - both your own personal brand and your the brand representing your business.
There’s little hard-and-fast evidence that promoting your latest eBook or high-performing blog content in the projects section of your profile will improve your SEO, but some believe it works in your benefit. Besides, being able to increase the visibility of your latest content marketing project certainly can’t hurt, right?