Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
Relationship With Search engine optimization
Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
1)Better conversation rate
2) Straight feedback coming from your achieved market.
3) It's cost effective
4) Increase your inbound links
5) Making more and more customer.
6)Make your site's rank higher,Promote your site