On Saturday, June 6th, 2015 sticker distribution officially began at all 12 Directline Assurance branches across the country
Every time an agent or an owner purchases insurance coverage, s/he receives an envelope with 4 stickers for matatus (if the vehicle has 14 passengers or less) and 8 stickers for buses (if the vehicle has more than 14 passengers).
All public sector vehicles are required to annually pass through one of the NTSA's inspection centers to certify the vehicle is in safe condition for road use. Zusha stationed some of their employees at the centers to distribute the stickers with the help of the NTSA officers. The employees were based in Nairobi, Mombasa, Eldoret, Thika, Nakuru, Machakos, and Kitale.