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HOW TO HOOK READERS

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HOW TO HOOK READERS FOR UNKNOWN WRITERS
Write the best book that you can & then keep writing more. The more content you have, the more visible you can become. The hard part will come after you have completed your books-finding your readers and building a warm, professional relationship to encourage them to review your book.
By: Antricia Tran
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DEFINE: ISSUES
1. How to be visible as an unknown writer? 2. How to be discovered online as unknown author?
DEFINE: SUCCESSFUL PRODUCT
KEY FACTORS TO MAKE YOUR EBOOK A SUCCESS:
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WRITE A COMPELLING STORY
DESIGN A GREAT BOOK COVER
GET LOTS OF REVIEWS
BUILD RELATIONSHIP WITH BLOGGERS & READERS
DESCRIPTION: Provide an emotional & exciting reading experience to entice readers to want more.
DESCRIPTION: Covers are the first thing readers notice so make the first impression count.
DESCRIPTION: The more reviews you get, the more visible you are to potential readers. Write a great book & build rapport with fans who enjoy sharing their likes.
DESCRIPTION: Build relationships online & offline to create opportunities for more visibility.
5. Flawless formatting 6. Create intriguing book description & blurb 7. Professional editing 8. Select categories, subcategories, & tags with care in book setup 9. Give book list & summaries & add clickable links in your ebook backmatter & signature line
PLAN: PRE-LAUNCH
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JOIN WRITING COMMUNITIES TO GAIN SUPPORT: Wattpad, Readwave, Figment, Writerscafe.org, Fictionaut 1. Upload a short story to create interest in your book. Connect & engage.
IDENTIFY & FOLLOW YOUR TARGET READERS: 1. Who they are & where they gather online/offline 2. What matters to them & how relevant it relates to your book.
PERMISSION MARKETING WITH EMAIL MAILING LIST: 1. Announce new book or short story release in local, then global markets. Provide clickable links. 2. Give discount to fans on list in exchange for reviews.
CONCLUSION OF THE FLOW:
Prepare several months to a year in advance for book launch. This is dependent on how strong you are at engaging with your fans & bloggers.
PURPOSE: BUILD AUDIENCE
SHOULD I BLOG?
-Blog only if you can be authentic. Or if you have an intriguing concept to brand yourself. -Or participate in a group blog, make guest contribution of book reviews or guest post on blog. Go where the readers are to build your name. -Or get a landing page for readers to learn about you & what you write. Strikingly.com offers simple & beautiful web design with basic setup and no blog.
-Your fans -Bloggers -Retailer/book community reviewers
BUILD DATABASE PROFILING:
-Technorati -Google blog search -Futurebook blog listing -Goodreads/Amazon Reviewers -yabookblogdirectory.blogspot.com/ -bookbloggerdirectory.wordpress.com/
HOW TO FIND BLOGGERS/REVIEWERS IN YOUR GENRE:
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PLAN: POST-LAUNCH
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USE RELATIONSHIP MANAGEMENT TO SELL YOU - NOT YOUR BOOK: Visit top blogs, online forums, listservs, & book groups that are your target market & make comments to become more visible in search engines. Think local, then global.
GIVEAWAYS/REVIEWS TO BOOK COMMUNITY: 1. Give free copies for reviews in your genre: Goodreads, Librarything, Indie Reader, Digital Book Today, Shelfari, & Novelsnippett. 2. Expand to global book market: LovelyBooks in Germany.
MONITOR SALES RANKING AFTER EACH PROMOTION: 1. Good Categories/tags in book setup on distribution sites help reader discoverability. 2. Monitor results & modify categories if they are not stellar.
CONCLUSION OF THE FLOW:
Monitor and track which strategies work and those that don't. Then adapt & try again. Start your next book!
PURPOSE: DRIVE REVIEWS
SHOULD I ADVERTISE?
Wait until you have written at least 3 books before you take the plunge and spend promotional energy & dollars.
1. Make your novella free & charge for your books. 2. Write 3 books & offer first one free permanently or on a limited basis.
FREE: IS IT STILL EFFECTIVE?
Set up tracking forms to monitor which promotional strategies work. Track: -sales by distributors by markets -pricing -promotional channel -calendar date -relationship channel
TRACKING SHEETS:
-Use unpaid promotions: Kindle Books & Tips, KornerKonnection -Use paid promotions: Bookbub, Pixel of ink, Facebook, EbookBargainsUK Check http://www.rachelleayala.com/p/promo-sites.html for excellent resources on promotional sites
CONNECTING TO YOUR TARGET MARKET:
TELL A STORY:
Give excerpts of your story with 140 characters or tell story by using visual imagery
UNPAID PROMOTION:
Many growing choices to use to promote: Check Alexa ranking to make most impact
PAID PROMOTION:
Direct your messaging to your target readers by: 1. Genre/sub-genre 2. Precise interest 3. What target values
Kindle Books & Tips
Korner Konnection